Online marketing is a job. Let’s come clean. It could be a sour truth for most since that is how they get here – by running away from the dreaded job. But it’s the truth. You’re employed dull hours to be successful, so what if your boss and you is the same person – regularly that’s far worse. With that said, I needed to talk about Internet marketing tools which make this job easier. Like in any job, in internet marketing you use some sort of tools each day. Be it keyword research, links building or content creation. Doing it all manually is not a choice and you’ll never succeed. That however, is what many amateurs fail to realise, be it for the horror of losing money or just plain lack of knowledge.